Alter Ego

I was rummaging through some websites and I found something really interesting by a photographer by the name of Robbie Cooper. He did an exhibition entitle Alter Ego that showed some of his work in England I believe. What's so cool about it? Alter Ego is an exhibition of mmorpg players and their characters they play in online games. This includes ALL mmorpg's - or at least the people that agreed to do it. I thought it was pretty damn cool so check out the link (I would have added pic's, but when it comes to artistic integrity, especially in the smaller medium and non-mainstream, I have a tendency to respect it more than the commericialized "whored-out" version of "art").